Regional Power Market And Competitive Strategy Of Power Plant

Because of the industrial characteristics, the power enterprise is maintaining the product pattern of vertical integration, which has greatly denounced by pundit for the low efficiency. Each country is actively exploring the innovation of electric power under the matureness of technology of power generation side market. From its inception of last late century, although has went through some difficulties, China insistingly studies the innovation of electric power by boosting projects in the hope for the improvement of production efficiency. In the year of 2003, East China has been pointed as a pilot market by State Electricity Regulatory Committee, after several years' construction now the market has equipped with the basic condition to step to the substantial trail operation phrase.The power enterprise diverged from the integration are participating in the market competition. The great transfer of management model has severely influence on the overall strategy, work flow and competitive strategy. From the view of independent power enterprise, as well as lesson from the exotic innovation of power, the theme mainly analyze and discuss the feature and competitive procedure of the power market in East China, and put forward some adoptable countermeasures for power enterprise. Five chapters are on the following:Chapter one introduces the industry background, mainly focus on the technical feature and the possibility of introducing competition.On the basic of study the foreign electric power reformation, Chapter two introduces the basic information in mainland China and East China.Chapter three mainly analyze the trading rule in East China, and introduce the rolling distribution and balance of actual electronic quantity, as well as present ancillary service. Chapter four focuses on the competitive strategy which independent power enterprise is likely to adopt in the regional electric power market and introduce structure method of bidding strategy.On the basic of above analyses, make a conclusion of the competitive strategy of power enterprise and prospects for the future market in chapter five.