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A Study On Tianjin Metallurgical Telegraph Cable Group Strategy Planning

Posted on:2009-09-15Degree:MasterType:Thesis
Country:ChinaCandidate:S X ZhuFull Text:PDF
GTID:2189360272487269Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The party's "17 great", the state has formally approved the Tianjin Binhai New Area, a state-level economic reform pilot area, the location of the Binhai New Area is: based in Tianjin, the Bohai services, radiation "Three North", and the South-East Asia, countries will In infrastructure and external links to give more policy support, high-grade metal products and the municipal government is the key support of the six pillar industries and 12 large base of products; Binhai New Area of Tianjin for the development of open and metallurgical Telegraph Group to provide cable A rare historic opportunity. Seize the opportunity to select the right direction, science to develop strategies to obtain Jieshi, cable is the urgent task facing the group.This article from the start with internal and external environment of enterprises, from the Construction of the high degree of enterprise development framework in addressing the problems facing enterprises on the basis of the proposed business overall development strategy and industrial development strategy. To deepen reform, earnestly integration on the basis of existing industries, to strengthen product management as the foundation of good brand positioning and strategic positioning, through good management products, asset management and capital operation to build enterprise development platform, doing fine , And stronger on the basis of rapidly expand.Papers from specific areas on the following:First, on topics background, the significance of research, analysis, and so on;Second, the cable group briefed the basic situation. From the external environment and internal environment both in-depth analysis in conjunction with the cable group of the status quo, to the development of the company's overall development strategy and companies in various industries to get involved in the analysis, and develop the corresponding development strategies;Third, the cable group for the process of implementing the development strategy, that may arise on the issue and make specific preventive measures and recommendations.
Keywords/Search Tags:Cable Group, Enterprise Strategy, Binhai district, Products business, Asset management, Capital Management
PDF Full Text Request
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