| Enterprise strategic management is a trenchancy tool to improve the enterprise management system level and competitive capability. Establish and implement reasonable strategic programmer can force the enterprise development continued and healthy.Start from the analysis of the problem in the developing process of ZP group, analyze the mainly question in strategic management thinking about the Chinese enterprise situation on the basis of studying the strategic theory and the development. Choice ZP group as the model and establish the effective strategic management for the company on the basis of the analysis of the group development history, extent environment, guild's character and production competition according to the group status and the development foreground.Analyze the development strategic deeply and completely for ZP group by various strategic management tools such as Michael Porter's Five Forces Model, BCG Matrix, enterprise SWOT and so on. Propose development strategy, guarantee measures and countermeasure for ZP group. |
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