The Approach Of Sheng Tai Pharmaceutical Strategic Adjustment

As China's accession to the WTO, foreign pharmaceutical companies to enter China's massive market, forcing domestic and international pharmaceutical market competition. Since China's reform of the health care lags behind the Government's policies and factors, many brought to the pharmaceutical market uncertainty; over-supply of medical products structural contradictions, non-standard drugs procurement tender, leading to irrational price competition intensified ; Pharmaceutical companies, and of increased operating costs, profit margins shrink, China's pharmaceutical industry entered the era of meager profit. Faced with tough challenges, seeking new space for development of domestic pharmaceutical enterprises becomes the top priority. St. Pharmacy C.O. timely adjusted of the pharmaceutical development strategy, the choice of the rural medical market as a new area of development, the new situation of a positive response.In this paper, based on corporate culture of management theory and business strategy, the Thai pharmaceutical St. Pharmacy CO. into the rural market and the strategic choice into the rural medical market product strategy were analyzed.Thailand's Pharmaceutical in 2004,in response to changes in the external environment, enterprises rely on the unique advantage of cultural resources, play a strong product development capabilities, activating the surplus production capacity, to enter the rural areas of the strategic adjustment of the pharmaceutical market, the pharmaceutical market is entering the era of meager profit Rational choice, embodies the corporate culture of corporate strategic choice of the significant impact.St. implementation of the rural Thai pharmaceutical drug supply chain optimization projects, can effectively guarantee that differences in drug prices low and stable, low profits in the pharmaceutical market in rural areas at the same time and low-cost product differentiation strategy is not feasible.