The Selection Of Competition Strategy Of JT Communication Company Data Service

Since 1990s, the telecommunication market increased fast became the competition focus focused one's attention upon in the whole world, achievements made in developing and introducing competing for etc. of Chinese telecommunication industry, it is the extensive concern of countries all over the world. Since May 2002, The telecommunication industrial monopoly was broken and the market competition among the five base telecommunication operators is becoming more and more radically in all businesses including the fixed-line voice, mobile voice, data service and multi-media service, etc. JT Netcom competes with other four operators in JT telecommunication market, and is also confronted with other challenges such as fixed-line service substituted by mobile service, long-distance service substituted by IP, pure voice service substituted by information communications, etc. On the opportunities side, JT Netcom is in a good macroeconomic environment for its development, such as high growth of JT city GDP, e-commerce development, government e-transformation, enterprise informanization, especially the rapid development of internet communication which bring great growth point in broadband for JT Netcom. How meet environment seize the opportunity, is it makes a reservation to be JT communication Company development question that strategic demand answers to deal in to adjust.This article bases on the Michael. porter's General Competition Strategy theory. Unifying the present situation of JT Netcom has done the thorough research on its data service's competition strategy. Contraposing the status of JT Netcom data service, has made an analysis of the exterior macroscopic environment and the internal resources condition and core ability of the voice service in JT Netcom with competition strategy theory. And found out the opportunities, threats of the exterior macroscopic environment and the strengths, weakness of the internal resources condition. Then we can establish more effective competition strategy. On the side, by research JT Netcom can be convinced of the exterior macroscopic environment and the internal resources of data service. Accordingly, coaching establish the management strategic by the production of the researching. Matched the exterior macroscopic environment and the internal resources, and exerted the strength of JT Netcom data service, improved the core ability of JT Netcom data service and the market status, gained more benefit, realized the aim of the company.The first part introduces the status of JT Netcom data service, brings forward that the necessary of competition strategy studying, and the meaning of selection of the competition strategy. It is necessary by the company development, the telecommunication technology development, pursue the economy benefit. Then this article discusses the basic theory, basic type of competition strategy, and the research status of strategy management. Maximize the value of the company is the ultimate aim of enterprise. Strategy is the collectivity design of the company. The company layer strategy solves what the company will do; the competition strategy solves how we can do. Competition strategy uses the company whole activity as the research object, by analyzing the instance of the industry an the area of the company, and combines the company's self specialty, establishes interrelated competition strategy, according to improve force and competition ability of the company.The second part use PEST method, by analyzing the exterior macroscopic environment of the data service in JT Netcom include political, economic, social, technological. And confirm the key factor of the exterior macroscopic environment. and considered that the macro and the local economy continue to grow fast, communication demand grow fast, telecom company still is monopoly, the country advance nation economy and social informationization ,advance the rejuvenization of Northeast Old Industrial Base strategy the telecommunication technology development changes with each day and walks into a new development era. JT Netcom voice service not only has the great opportunity but also has huge investment risk in facing of the outside environment. The local economy is still in a comparatively low level, the purchasing power is lack. And consider that the outside environment of data service is comparatively advantaged by EFE. JT Netcom data service data service is leader in the local market, but the total market status is in the shade of JT Mobile. is it makes a reservation to be JT communication Company development question that hot to exceed JT Mobile, how to lead the maket demand answers to deal.The third part has conducted the research and the analysis of the internal resources condition, core ability and value chain of JT Netcom data service, and obtained its relative superiority mainly performance on the one-up network scale and the customer scale, the enterprise brand; The better quality control, the abundant fund and the capital strength, the stronger development and provides ability of corresponding service product, and so on; The inferiority lies in the service quality await to improve, the market response not enough smartness, lack star operation and so on. The page considers that data service has competitive advantage in the internal resources by IFE. JT Netcom has became a modernization enterprise by innovation, the company has strong payoff ability, but its asset operation ability is weakness. The core ability of data service is network resource scale, customer resource scale, scale advantage, scale advantage, self channel.In the forth part the possible choosing competition strategy of the voice service for JT Netcom Co and we use the appraisal analysis way of connecting the qualitative and the quantitative to find out the future competition strategy we should choose is the difference strategy for the data service in JT Netcom Co. In this moment we should foster loyalty of customer for JT Netcom, develop difference service and product, debase the bargaining ability of customer and provider, and debase the threats of substitute. Finally, for guaranteeing the effective implementation of the strategic plan, proposed concrete proposal increasing the ability of innovation of communicating service, enhancing the business management marketing level and so on.