Study On Development Strategy Of Jilin Chemical Group Information Network Technology Co.,Ltd

Getting along with more and more widespread information technology's application, the information service profession's enterprise is facing more opportunities and challenges without doubt. JiLin Chemical Group Information Network Technology Co,.Ltd. is mainly engaged in the information service. Because the company has the small scale, many main business service and so on characteristics, under such development situation that the information industries change quickly and the enterprise's elimination rate is high, how to develop has been a stern topic suspended in front of any enterprise. This article which links to the enterprise's reality is made for the study on development strategy under the accelerate information industries situation currently.JiLin Chemical Group Information Network Technology Co,.Ltd.is one of the SMEs in information service industries. Since the establishment in 2005, various aspects have obtained the considerable development.①In management and operation aspect. On one hand, companies strengthen their internal management, improve the system and modify workflow, on the other hand, formulate the external marketing strategy, protect the internal market and strive for the external market, strengthen and consolidate market.②On the economic performance. In 2007,operating income and after-tax net profit achieved substantial growth compared to the same period last year, employees have an average income growth of 28%.③In the business structure. Communication business, cable television business, software and information business - the three main business operations and non-main business - communications project has made a good development.④In organizational structure. The Company adopted a flat structure with manager responsibility system, effectively shortening the distance between the leadership and the grass-roots level. For all that company's development there are still all kinds of drawbacks:①The implementation of the work force is not strong, there are still some of the obstruction phenomena.②The whole staff serves consciousness, market awareness, a sense of crisis is still quite weak, has not keep up with the pace of business development.③Staff enthusiasm is not very high.④Unreasonable structure, the uneven quality of personnel, restricted the rapid development of business bottlenecks. For JiLin Chemical Group Information Network Technology Co,.Ltd., development and how to develop has become a practical and serious topic before it .Talk about development, this is not a very new topic, and many scholars once stated views, most representative is the Edith Pan Ross's enterprise growth theory. She thought the enterprise grows the power from the enterprise; afterward core competencies theory prompted forward this theory one step. This viewpoint is also which this article supports. However, the enterprise only have the core competence is not enough, the core competence can only make the enterprise have a competitive advantage. But, if the enterprise merely wants to stay in the dominant position, and just wants to pursuit for the achievement of the existed competitive advantage, it will soon be replaced by more innovative competitor. So enterprises also have the capability to be able to change its core competencies - dynamic ability.Strategic target's formulation cannot leave to the internal and external environment analysis. In the external environment analysis of JiLin Chemical Group Information Network Technology Co,.Ltd, first analyzes the social economy environment which the company locates.①Analysis on china information network development. a) Information network development's basic condition. Economic Globalization and Informatization have become two basic characteristics of economic development in today's world. Many countries have put Informatization to the strategic level to study. Informatization has infiltrated the social, economic, political, and cultural fields and other fields. b) China information network's industrial environment. The growth of information industry has become the locomotive of world economic growth, promoted a sustained economic growth. In the "Five-Year Plan" period, China's information industry has achieved sustained and rapid development, has become acute in the national economy status. In the "11th Five-Year Plan" period, nation has put forward higher requirements for the development of the information industry, and proposed the strategic target of achieving the information industries powerful nation. Our country has provided more and more policy supports to information industries' development.②Present situation of the development of Jilin information service industry. The economy and culture of JiLin City are developing fast. Traditional information service industry is also strengthening rapidly. In 2007, the telephone popular rate was 72.6%, television synthesis population coverage fraction was 96.2%. Present information service industry is in rapid development. In 2007, the Jilin software industry realized the income 302,680,000 Yuan, grew 74.2% compared to the same period. For all this, it still have the disparity away from some big cities. Next, from the market total quantity, the market mechanism, the consumer demand several aspects it has analyzed JiLin Chemical Group Information Network Technology Co,.Ltd's market environment. JiLin Chemical Group Information Network Technology Co,.Ltd's market has two characteristics -regional and distinct ,it occupies the share in the entire Jilin market absorption capacity not to be big, the structure is not very reasonable, each main business service's consumer demand is also different. Finally, it has analyzed iLin Chemical Group Information Network Technology Co,.Ltd's profession environment. Because it has three main business services, each is faced with the competitor having the difference respectively; the competition degree also has the difference respectively.To JiLin Chemical Group Information Network Technology Co,.Ltd's internal analysis, mainly according to this company's present development situation and operating condition it carries on the core competence analysis and the dynamic ability analysis. To core competence analysis, it uses Fang Tongfa's internal and external identification mode, namely, take the enterprise as the object, the analysis to its own property, resources, activity, skill and so on is called as internal analysis; from the relative aspect, the analysis from customer's angle and competitor's angle is called as the external analysis.Through the value chain analysis, the skill analysis, the property analysis, the knowledge analysis carry on the internal recognition to the core competencies contribution analysis from customers, the competition variance analysis to carry on the external recognition to the core competencies. To the dynamic ability analysis, mainly uses Jiang Jihai's three dimensional dynamic analytic method, carries on the analysis from ability breadth, the depth, the life cycle three dimensions and from the time and the spatial two stratification planes.On the internal and external analysis and this company's SWOT matrix analysis's foundation, JiLin Chemical Group Information Network Technology Co,.Ltd's developmental strategy goal determination will be: Constructs a quality to be fine, better serves national, society's well-known information service enterprise. Makes the following choice based on this goal to the core competencies:①Core competencies cultivation key choice, including technical ability and human resources aspect ability.②Core competencies strengthening way choice, including managed capacity and market ability. To JiLin Chemical Group Information Network Technology Co,.Ltd's dynamic ability construction carries on from①Common prospect establishment,②Enterprise culture establishment,③Study organization's foundation,④Take market as guidance localization,⑤The internal management Informatization 's construction these five aspects. The dynamic ability's construction can well maintain enterprise's sustained development and the bright life, form the powerful support to an enterprise better development.JiLin Chemical Group Information Network Technology Co,.Ltd's developmental strategy plan choice:Business crosswise conformity planAt present, an establishment above solid net telecommunication service foundation's new service - - IPTV brings to people's attention more and more. In future development, the IPTV technology will become the tendency .Our company occupies in the information industries, should follow up the situation promptly, master the advanced technology positively, develop the business scope unceasingly. Service plan which take customers as guidanceService is JiLin Chemical Group Information Network Technology Co,.Ltd's business center of gravity. Especially at present under this kind of active market economy condition, market has the pivotal function regarding company performance's development. The customer is the market direct carrier, market supply-demand relation is actually the customer demand direct manifestation, customer's cognition, customer's preference, customer's power of consumption and so on are the key points to which the enterprise production operation pays attention.Network coordinated optimization planJiLin Chemical Group Information Network Technology Co,.Ltd's informati zation construction has developed period of time, one part is comprehensive service platform which was established on basis of all kinds of business , another part is management system which aims at all kinds of enterprise function. These networks'establishment has saved the resources for the company, raised the efficiency, but also has all sorts of insufficiencies.Management dynamic innovation planAlthough, since JiLin Chemical Group Information Network Technology Co,.Ltd was established, the new management strengthened the government to company's each work, the company has also made certain progress, but because the company was coming by three company conformity, had the special background, faced with the resources, technical, the personnel, the organizational structure and so on each aspect practical difficulty, company's management also has the deficiency. And, it will also have similar problems or others such like this or that along with company's development, this will need company's management to have one kind of ability - - dynamic innovation ability.