The Market Research Of Dress Consume Of Career Woman

Through the city of Changchun women's professional characteristics of consumer research, analysis of the administrative region of Changchun City professional women's consumer market characteristics summed up the characteristics of market segments, for the production of apparel and clothing enterprises of the regional marketing management and decision-making Basis. With the progress of the times, today's women have played a more professional role, they have more knowledge, information and skills, but also eager to learn and practice, the enterprises began to emerge in the institutions of the office, Has always been male-dominated occupations in a variety of gradually enjoy a share. And, in the consumer market, women have been the dominant consumption, in particular women apparel market. In the development of China's economic take-off at the same time, Changchun is also a gradual economic development of a variety of styles, a variety of colors of the clothing is full of career women's major consumer groupsIn the development of China's economic take-off at the same time, Changchun is also a gradual economic development of a variety of styles, a variety of colors of the clothing is full of career women's major consumer groups. Changchun City to be the first women's professional administrative region regional culture, the need for clothing has not only remained functional, and includes more cultural, social, psychological, and other complex and rich in substance. Changchun City, known as University City, in the women's professional identity is, the status of self-realization and psychological needs met; followed by economic development, the increase in revenue will inevitably affect on women's career choices; final, climatic factors will affect the choice of clothing for women, showing a very strong regional. Changchun City, showing a professional women's consumption is characterized by a seasonal characteristics of the apparent temperature, the demand for clothing range, shorter product life cycle, characterized by strong seasonal winter makes for a long winter's demand, which is Changchun City show the regional characteristics of women's career; 2, Changchun City, the economic factors affecting the choice of clothing one of the main factors, Changchun has been essential to the survival of people to pay attention to the enjoyment of consumption and development of consumer-oriented, but compared to Guangdong , Zhejiang, Jiangsu, Shandong's economic development is also less developed, in the women's career choices shown characterized by truth-seeking, and the characteristics of the United States; 3, due to geographical and cultural impact of women in the choice of clothing when the performance is characterized by simple Style and simple style, most of the performance for the implicit emphasis to the idea of the aesthetic characteristics of the performance of the garment, clothes to optional soft tone of solemn and simple elegant clothing, and most people are accustomed to their surrounding environment and maintain similar.After analysis of the survey, the Changchun municipal government career women to choose when they will be subject to a number of factors, and other regions show different characteristics of market segments, it should be for the development of the market in the region corresponding marketing strategy. Changchun City, which for women's professional marketing is the most important brand marketing strategy. Brand marketing strategy including brand awareness, brand positioning, product quality and services. This was followed by the product design strategy, has entered into the current consumer-centric era of a buyer's market, which drive the business from a passive adaptation to the market to adapt to market changes and meet the demand through the creative, and win more new customers, So as to win their new development opportunities, according to the Changchun City, women spend Vocational characteristics of the development of enterprises should highlight the personality, be able to display the charm of women, with a sense of beauty products in order to remain invincible in the competition. Changchun City, another professional women's market, pricing strategies should be re-pricing and discount pricing to start the season, and new products to market, should develop high prices, rapid recovery of the cost of profits, when the seasonal conversion, sales of women's career should be seasonal Discount pricing, sell-season merchandise, so that the enterprise to recover the funds. In the women's occupational distribution strategy based on the results of the investigation is used in high-end specialty stores and shopping centers in the form of channels. The use of promotional strategy is that when people buy things not only "is your good" and "only the most expensive, but not the best" and more products began to focus on practical, cost-effective, and with the increasingly fierce market competition, a variety of professional women's brands have their price promotions. Promotion of occupational factors affecting women's consumption of the major causes.To win the women's professional business consumers in the provision of products and services to consumers to consider different geographical features, better implementation of the marketing strategy of the enterprise more focused marketing strategy, for business in different geographical environment To provide a new sales strategy.