Study On CBA Group Corporation And Node Enterprise's Cooperation Question Based On Principal-Agent Theory

The 21st century's competition no longer is between the enterprise and enterprise's competition, but is supplies between the chain and the supply chain's competition. The supply chain management the enterprise resources' category from the past single plant expansion to the entire society, caused between the enterprise to form for the common interest the strategic alliance, Using the present information technology, through the transformation and the integration operation flow, implementation electronic commerce, causes the enterprise with the lowest cost, the quickest speed, the best quality to win the market, enhances the competitive power greatly. Therefore, supplied the chain management pattern to attract more and more enterprises, becomes internationally is now most influential one kind of enterprise operation pattern.. Between the implementation supply chain management request node enterprise establishes the close partner relations, but each enterprise was still objectively mutually the independent economic entity, has pursues own benefit maximization the motive, avoids the local interest with difficulty the conflict. To be how coordinated the partner relations,the construction strategy cooperation mechanism, becomes supplies the core proposition which the chain manages.The present dissertation elaborated systematically the supply chain cooperation's connotation, has analyzed, because the information asymmetrical initiates the reversion choice and the moral hazard question, elaborated the principal-agent mechanism principle, proposed the supply chain cooperation principal-agent machine-made model, strive for Supply chain to provide the theoretical basis and practical reference.Then, from the principal-agent theory's angle of view, unifies CBA automobile Group's on-the-spot investigation material, conducts the research take CBA Corporation and the node enterprise's cooperation as the case, the conclusion indicates its cooperation existence following question:①supply chain strategic alliance weak sense of cooperation,widespread problem of adverse selection;②widespread problem of moral hazard;③CBA Corporation little to support suppliers;Through the reason analysis,proposed that the countermeasure suggested:①strategic alliance to enhance the sense of cooperation and upgrade the overall competitiveness of the supply chain;②signaling mechanism for the use of preferred partners, to solve the scientific problem of adverse selection;③well-designed incentive mechanism, weakening the moral hazard occurred in the motivation;④to strengthen the supply chain information-sharing mechanisms to reduce the probability of occurrence of moral hazard;⑤increase support for the suppliers and set up a strategic partnership。...