Research On The Marketing Strategy Of The Shenzhen Branch Of ABC

Agriculture Bank of China Shenzhen Branch passes through for more than 20 years in Shenzhen's development, already became one to have certain customer foundation and the management scale, take market and benefit as core large-scale state-owned commercial bank.But, along with other state-owned commercial bank's going on the market, in the joint stock system the bank fast development, as well as the foreign capital bank enters the Chinese market massively, the Shenzhen agriculture business is facing the more and more keen competition.But Agriculture Bank of China still occupied the commercialization switcher organic stage, was late to the market marketing understanding, carried on the management and operation using the market marketing method still to have many problems, the overall still occupies the start stage. In the last few years, although oneself after gradually has in reality introduced the marketing theory and the idea, has established take the market and the benefit as the core guiding ideology, but its market strategy too excessively is actually scattered in disorder, has not possessed the resources and the attention concentrates on the goal customer body, even which links the goal customer will be, also does not have the unification explicit understanding. Investigates its reason, mainly is because has not used a set of systematic method, overall carries on the plan to the Shenzhen agriculture line of market marketing strategy.This topic research is under such background, the utilization modern market marketing theory, the market which to the Shenzhen agriculture good institute carries on the segmentation, the establishment goal market and the Shenzhen agriculture line of market localization, and aims at the goal market to propose the correlation product, the fixed price, the promotion and the channel market strategy. With the goal customer establishment long-term mutual benefit relations, finally establish the Shenzhen agriculture business in the goal market superiority status, and fully exposes talent in the intense market competition.