A Study On The Mobile Business Implementation Mode & Technology Support Chain

Mobile Commerce has realized combination of mobile communication and electronic commerce, and satisfied people's requirement of doing business at anytime and anywhere. More and more enterprises have started to use related mobile applications in their business activities, so that they can gain competitive advantages. The foundation of these mobile business activities is mobile technology; however, research on mobile technology is very limited. Studying mobile commerce technology can help participants in this industry to understand the process of mobile commerce and related technologies that support the process, which creates conditions of exploring new business models. Therefore, research on mobile commerce technology is significant.This research, aiming at mobile commerce technology, introduces present situation and problems of mobile commerce in China firstly, then proposes that research on realization of mobile commerce and support technology is essential, and after that summarizes research on mobile commerce technology at home and abroad. Next, on basis of investigating top 3 mobile network operators in China, China Mobile, China Unicom and China Telecom, this research analyzes implementation mode of mobile business. On the basis of the mobile value chain, this research illustrate how the related technologies involved in M-business support the mobile service and value chain, and explain the inter-relationship of these technologies. Finally, uses a case to study how mobile commerce technology support mobile application, so that invalidates proposed realization model of mobile commerce and technology support chains.At the end of this paper, we summarize the current study and propose the further research direction of this subject.