Research On The Business Model Of Jilin Mobile "12582 Agricultural Information Technology Products"

In recent years, along with economic development, technological advances, the rapid development of China's telecom industry, China Mobile, China Unicom, China Telecom, the competitive three operators, data services are replacing traditional voice services, as three new growth point operators , the formal sectors of information technology products in this situation, came into being.Customers for a particular industry, how to apply project planning and development industry, how to design and carry out multifaceted cooperation, eventually to a viable business, and get the user a good application, and thus become a competitive advantage, is China Mobile's nearly years of effort, China Mobile Communications Group is also very concerned about the mobile information products business mode. Good business model that allows businesses to obtain benefits at the same time, protect the interests and enthusiasm, especially in the future competition in the market, mobile operators no longer confined to the role of product providers, but also act as a chain manager and coordinator, the core operating system began to resources, so the mobile information products for the mobile communications business model of enterprise development.Jilin Mobile 12582 agricultural information technology products after two years of transformation products operations, made a breakthrough in the development and use subscribers exceeded 2 million, individual income exceeded 40 million product, issued by the Ministry of Agriculture for two consecutive years,"China's agriculture information technology best solution"in the business has been highly recognized by the majority of farmers, while users also get a very considerable economic benefits. Mobile information products although in practice has made some achievements, but the operation of information technology products, lack of systematic theoretical support. Therefore, this paper presents the mobile information products business model research, product-specific information"12582 of agricultural communication"course of development and business model analysis of the status and summary information products for the mobile business model research to provide some reference.In this paper,"12582 of agricultural communication"business model to optimize the design of relevant theory and mainly through the value chain, business model research to find a theoretical basis for this study; based Jilin Mobile"12582 of agricultural communication"business model, the use of SWOT analysis and PESTEL analysis, summarized the shortcomings of the business model, and then to undertake measures for research, digging out the business model innovation. Jilin Mobile"12582 of agricultural communication"business model to optimize the design in the following areas:First, the target user groups to carry out market segmentation, product line, re-integration, promotion of different products for different users, the primary user the main push"12582 of agricultural communication", intermediate force recommended"Jilin Agricultural mobile newspaper", is recommended for advanced users."Agricultural information classified information".Second, to expand the existing functionality mode design, professional classification services, networking applications, e-commerce applications, digital features such as the rural market.Third, the cooperation model re-integration, the Xing nong Wei from the contractor, the policy-driven unit into a joint venture company with mobile units, to take in all levels of government agencies and organizations, enterprises, universities (research institutes) and by platform to carry out services and applications, making the platform more comprehensive services, resource information, more vivid, to promote interaction between users and platforms, user groups and group interaction.Last, the original profit model to optimize the design, development and expert user support costs directly linked to a fixed support + way of commission income, the agriculture committee and the expert team with the agricultural development of ICT to link the user to achieve value reflects the balance of the parties to achieve the industry chain to ensure all parties are given deserved benefits.