To Discuss The Interaction Of Travel Activity And Culture Communication

This paper focuses on the interaction between travel and cultural diffusion.The activity of travel in essence stems from culture phenomena. The import ofculture inherent in tourism resources is at the heart of travel activity as China's 5000-year traditional culture has been closely associated with the beginning, development and prosperity of travel activity. From a communication perspective, travel is also more like a unique form of communication. Along with the basic elements, and its own characteristics of communication, the uniqueness of travel also finds expression in itself as an organic integration of cultural connotations and communication means. In terms of the reaction of cultural communication on travel, effective means of communication are more in favor of carrying on and promoting culture and civilization as well as furthering the development of travel. In the process of communication, it is self-evident that a travel guide plays an very important role as the'watchdog'in the concept of communications, and the medium and receiver of information.(The importance of travel guides is self-evident as the'watchdog'in the concept of communications, and as the medium and receiver of communicating information.) We should emphasize the interaction between travel and cultural diffusion to make them an organic whole while proposing feasible ideas and measures and setting them in motion, thus facilitating the long-term development of tourism.