Study On Farmers' Willingness To Pay For Cow Insurance In Shaanxi Province

Recent years, cow industry of Shaanxi province has been developed well, which plays an important role in adjusting the structure of the agricultural industry, promoting the rural economic increase and increasing the farmers' income. However, in the developing process of cow estate, the farmers unilaterally bear huge risk. It is very necessary to develop cow insurance based on steadying the farmers' income and promoting the smooth development of the cow industry. Since 2004, the No. 1 document from the national central government has put forward the requirements of policy agricultural insurance for consecutive five years. The government paid more attention to the agricultural insurance and gave more financial support to it. The agricultural insurance has been widely developed from experimental unite places to various ones. Cow insurance, as one of the most important parts of the agricultural insurance, plays a very important role to transfer and disperse risk in the process of the breeding cow and can effectively reduce the loss when farmers suffer accidents. However, the cow insurance was developed late. The investigation finds that the farmers' potential demand for the insurance is large but the effective demand is evidently not enough.The policy cow insurance has been implemented in Shaanxi, 2007. this thesis tries to know farmers' attitude and requirements to the policy cow insurance through studying the farmers' willingness to pay for purchasing the cow insurance in the experimental unite places and find the reasons reasons which restrict the farmers' willingness to pay for the cow insurance and put forward some suggestions for its development in Shaanxi province.There are eight chapters in the whole thesis. The first chapter is the preface, in this part, the purpose and significance of carrying out the present research are clarified, the recent development of the research in this area at home and abroad is synthesized, the basic clue and research methods are described, and the possible creative ideas are also introduced. In the second chapter, it gives the theoretical basis of the study, mainly including the character of the agricultural insurance, VNM (Von Neumanm-Morgenstern) utility theory, consumer behavior theory and Contingent Valuation Method theory which lay a foundation for the empirical analysis in the latter chapters. The following chapter focuses on the development situation of cow insurance and studies the problems in the development of cow insurance from two aspects, demanding and supplying. The next chapter analyzes the factors influencing farmers' willingness to par for cow insurance from the aspect of the farmers according to the investigation. The fifth chapter is the most important one in this thesis. It considers all the factors and does empirical study with Logistic Regression Model on the basis of the last chapter. It tries to find the factors significantly influence the willingness to pay and then calculates the farmers' willingness to pay. In the sixth chapter, it shows some advice for the further development of the cow insurance according to the empirical study. In the last chapter, it makes a conclusion about the whole thesis and explains the ignored aspect of the research.