Simulacrum's Forming And Expanding

Advertisement is a kind of economic phenomena, as well as a kind of social phenomena with huge force. House is one of the most important item in family consumption, also is the merchandise which have huge fore in consumption culture. China real estate advertisement is very mature by 10 years housing system reform.Its quality and amount both are at the top of .China advertisement.Compared to other advertisement, real estate advertisement has profound social and culture meaning, and bright characteristic. Almost all the real estate advertisements are completed before the building finished. So, what the advertisements taking on are entirely imaginary. But the simulation technology is more and more real,and it's difficult to distinguish the emulational picture and the real world. Eidolon and real life are mixed up. What the consumer chase and worship, are real imaginations—simulacrum.Behind the large economic benefit, we need to guard the ad's lacking in social responsibility. We can't to say that the house price keeps rising steadily because of the real estate advertisements completely. But the real estate advertisement boosts the social appetite's expanding by produces beautiful idol. The wide gap between appetite and reality leads serious unbalance of social mentality.This research try to study the process of simulacrum's forming and development for real estate advertisements. There are six parts: the first part is exordium; the second one is an introduction of the real estate advertisement's development; the third part discusses simulacrum phenomena and the process of simulacrum's forming; the next part analyses simulacrum's expanding and the aftereffect; the last one is epilogue.