Study Of Privilege Phenomenon In Recent China Real Estate Advertising

Class antagonism has been eliminated with the birth of People’sRepublic of China. However, the privilege caused by class confrontation stillexists.In our daily life,"Royal","noble" and "heroic" are usually the maincontents of the real estate advertising, this phenomenon and the reason for itsexistence are worthy of deep reflection. This paper outlines the definition of"privilege" made by former researchers,reveals the nature of privilege, Analyzesthe root of China’s modern "privilege", finally, points out that the privilege realestate advertisements are the result of concept of China’s modern "privilege".Thispaper introduces the concept of privilege, analyzes and criticizes some negativephenomena in real estate ads from a new perspective and aims at raisingawareness and criticism towards the privileges advertising, and arousing people’sreflection of the privilege.