Study Of Marketing Channel Management For EMC Company In China

The marketing channel is to impel a whole set of interdependent organizations used or consumed smoothly of products and service. In competition fierce a today day by day, marketing channel become, make difference competition effective weapon of advantage already. Competition of enterprise around fight for channel resources and the advantage be launched. In the era that information technology develop at full speed, IT (Information Technology) among high-speed environment of development enterprise. To IT Multinational enterprise, the Asian-Pacific market is a global market with the largest potentiality now, and the Chinese market is the largest fastest-rising market of the potentiality of Asian-Pacific area, it is the most complicated market of the marketing environment at the same time. These IT Multinational enterprises pay much attention to the Chinese market, set up the company in China one after another, rely on ripe international marketing experience, creative marketing idea and advanced technological means, and combine the concrete characteristic of the market of our country closely, these companies have created one and another market miracles. Proceed from angle of tactics or practice, effective marketing these method of channel whether domestic IT marketing channel management of enterprise seek method that reply, have played drawing lessons from function.This text analyze marketing management general plan of channel of Company, EMC of U.S.A., from three level, find an effectual whole solution of management of marketing channel.This text pass, to from background overall research of materials of Company, EMC of U.S.A., analyze marketing threat and challenge channel face, Company of EMC. Proceed from total strategy situation that enterprises face, design to EMC Company again the irrigation ditch of marketing, manage from marketing channel angle of procedure make with channel marketing management system of channel that strategy match, strengthen channel implement, ensure and optimum management three respect put forward, carry on effective tactics and concrete measure of management to marketing channel.