The Application Of Fractal Theory On Several Company Management Problems

The fractal theory is based on the cent-dimension to research its self-similar regular in the certain measure range. Although the theory doesn't develop very long time, it puts forward many new concept in the certain regions that how to describe and settle the irregular form and phenomenon in the reality world. By its unique thought-way and utility calculation method, the theory has settled many problems which are long-term puzzled. It's one of the most important paths to solve the company correlate problem that apply the concept and the manner of the fractal theory to analyze and forecast the correlate problem. The article analyzes and forecasts the trend of users of the certain branch company of China Unicom Company, the structure of the China Unicom Company and the exchange rate of dollar,yen,euro by combining the thought and manner of the fractal theory. Then get the conclusion as follow:(1) Because the Hurst of this array is between 0.5 and 1. It indicate that this array has persistent and fractal structure. If the previous is upward, then the next period is almost upward.(2) The average recurring length of the developing users in this company is appropriate 15 months. It indicate that the number of recent users will affect the users of 15 months later, but the developing users 15 months later is independent of the recent number. (If the user lasts 15 months in GSM or CDMA, he will be the fixed user. For a large-scale marketing movement, its influence scope is 15 months).(3) The value of H is between 0.5 and 1 by calculating the daily income rate of the dollar to yen exchange rate, but the value is very small. That means the array is consequential and the fractal structure, and the change of dollar to yen exchange rate doesn't follow a random walk process. On the contrary, it follows a biased random process. The dollar and yen don't independent, but exist some inside relations.(4) The average circulate length of dollar to yen is about 32 days in exchange market (That means in these 32 days, the dollar to yen exchange rate will affect in the next 32 days exchange rate, but here isn't any relation between the period after the next 32 days and now).