Study On The Market Information Demand And Supply Of Peasant Household

It is an important component of building a new socialist countryside and an inevitable requirement of building a socialist harmonious society and achieve a comprehensive goal of building a well-off society, which active, effective and reasonable to promote the process of agricultural informationization , raise the level of informationization in rural areas, building of modern agriculture, develop the rural economy and increasing farmers income.At present, Chinese peasants are the main agricultural market economy, peasant household in production and operation must be oriented to the market, need the guidance of the rural market information to reduce the uncertainties and the blindness in the process production and operation, also enhance decision-making feasibility. Effective market information services in rural areas are of great significance for peasant household access to accurate and timely market information, understand the market needs, enhance the feasibility of the decision-making and increase the income of the farmers, which can reduce the the information-gathering costs for main market , for peasant household particularly.Although the rural market information is playing an increasingly important role, but the peasant household market information services currently there are still many inadequacies. On the supply side of the peasant household market information in-depth understand the needs not enough, provide information of the rural market imperfections, meet the information needs of peasant household inadequate; the information transmission channels is not clear ,affected the effective delivery of rural market information ;at the same time, the peasant household awareness is not strong demand for information, the use of information efficiency is not high. These problems led to the rural market information has not been reasonable and adequate dissemination and use, peasant household market information service to be improved.Therefore, this thesis analysis supply and demands condition on market information for peasant household, along two masterstroke which the demands and utilization on market information for peasant household, and the supply of market information services . On the one hand, It's instrument and direction to perfect the information services for peasant household, which improving the supplying status focused on demands of market information for peasant household. On the other hand, The supply of peasant household market information services is effective supply only commendably satisfaction the demands of peasant household, expectation improving the supply concerning the services main body, the services mode and the services instrument so as to satisfy the demands for peasant household better.According to field survey for Yucheng District of Ya'an in Sichuan Province, the status of demands on market information for peasant household, the channel of information gains, the mode of information services, the efficiency of make use of information were studied and evaluated scientifically, moreover analysis the major factor blocking current peasant household market information services, strive to discuss effective market information services mode for peasant household. This improved the supplying status and the quality of information services for relevant propagandas. Therefore, it satisfied demands of market information for peasant household, and promoted the development of informationization and rural economics.