Study On Development Problems And Countermeasures For Consumer Credit Of Harbin Commercial Bank

Consumer credit is becoming a new profit driver in the development of China's banking industry. For domestic commercial banks, it improves their asset quality and profitability, breaks the old business pattern in planned economy where personal deposits were valued much higher than individual loans, and enhances their competitive advantage to foreign banks after China's entry into WTO. However, the development of consumer credit of Harbin Commercial Bank (HCB) is not so smooth, the rate of the amount of consumer loan to the amount of total loan is very small, the gap is large comparing with western developed countries. So HCB should develop the consumer credit service positively.This article, based on the domestic and foreign research foundations, first summarizes the development process of HCB consumer credit, analyzing the present situation of it from the scale, variety, structure, object and system, and pointes out the problems exist in the HCB consumer credit, such as striving for the government support insufficiently, neglecting consumer's realistic situation, innovating the variety rarely and so on. Then based on the situation the article states the development goal of the consumer credit service, indicates the consumer credit business direction, and analyzes its related system establishment. In the end, the article brings about strategic advices of the consumer credit service for HCB from four aspects. Firstly bank and government must create good environment for consumer credit. Secondly bank must actively develop the consumer credit market, set reasonable product prices, increase marketing efforts. Thirdly bank should perfect the credit system, develop the credit card service. Fourthly bank should control consumer credit risk strengthening the management, simplify consumer credit procedures, establish a scientific individual credit system, and positively carry out consumer credit insurance business.