The Research Of Marketing Strategy For Zhongxing Foods Marketing Co.,LTD

The text deeply analyzed such influencing factors as the environment and resources that Zhongxing Foods Marketing Co.,Ltd is presented by modern marketing theory and enterprise strategic management theory, and in combination with international and domestic cooking oil present situation and development trends. It establishes the company's target market and defines the future marketing combination strategy through market segments and market demand forecast.The text firstly introduces the world and Chinese cooking oil industry present situation and developing trends, and then describes the present situation of Zhongxing Foods Marketing Co.,Ltd. Taking advantage of modern marketing theory and enterprise strategic management theory, the text analyzes such macroscopical environments as political and law environment, economic environment, social environment, scientific and technical environment that the method of PEST for Zhongxing Foods Marketing Co.,Ltd, and also it adopts five strength model of Potter to analyze and compares with the competitors, suppliers, distributors and potential competitors and substitutes. Adopting SWOT method, and the text makes further analyses of the strength, weakness, opportunity and threat to the company. On the base of the above, taking the example of architectural for market segments, the text sets up the prediction model of China cooking oil by using the operation research theory, and predicts the demands of the cooking oil for the next a few years, and establishes goal market of enterprises.In the end, the text puts forward the marketing combination strategy on price, product,place,promotion and the specific precaution on marketing policy and control of Zhongxing Foods Marketing Co.,Ltd.