Collaborative Supply Chain Management Based On Customer Response

The supply chain in the new time has become a market-oriented, customer-focused, core enterprise-allied functional net, which consists of customers, R&D centers, suppliers, manufacturers, distributors, retailers and service providers according to the principles of collaborative commerce and win-win mode. In the net, because each partner has different operative thoughts, various value orientation and limited rational boundary, in order to promote the ability of response to customers'needs, we should make each partner operate collaboratively. In this text, the concept of customer response is that product or service providers focus on customers'needs and use collaborative supply chain (CSC) platform of management and technology to realize synchronization of customer service and to share information among the partners, to meet customers'needs and expectation of time, quality, cost, convenience, efficiency, value, enjoyment, net, flexibility, environment, communication, personality, etc.In the beginning, the text defines the concept of customer response, and explains the theoretical base of customer response. To use CSC to respond to customers'need quicker and much better, the following contents are extended on CSC. The importance lies in concluding the content of CSC management, which involves four stages: fundamental construction, function centralization, inner CSC management, outside CSC management. According to the gradation of decision, CSC management can be classified to be strategic decision, tactic decision, and operative decision. In order to build the B2B and B2C information platform quicker, all applications and data are centralized on one platform. We find the methods and technologies of CSC management from inner and outer, inside there are modularity, culture of response; outside, we use systematic theory, e-CSC management and Principal-agent theory to analyze measures of CSC management. Apply Muti-agent technology to build the structure of CSC management mode and to analyze collaborative processes among partners and mechanism of agent implement. To solve the technical problem, we build the mode based on Web technology.In the end of the text, we apply the CSC management theory to analyze the case of Wal-Mart. From the idea of customer service, we have discussed the idea and strategy of its CSC management.