The Research Of Lonovo PC Branch's Cross-cultural Management

Along with the economic globalization is deepening, the international business has become an irreversible trend of the times. Enterprises utilize resources in the world scope, and combine it's own advantage of capital, technology and management with resources, market and labor of the host country through mergers and restructuring , acquisitions and other forms of cooperative behavior. When commodities, capital and technology of transnational enterprises across borders, but also transcend the culture. Cultural differences make the enterprises face from different cultural systems and cultural friction and clashes. So it is necessary to adopting the effective management means to reveal the cross-cultural predominance sufficiently and drop the culture conflict to the lowest degree. The cross-culture management comes into being therefore.The tide of economic globalization will not lead to cultural globalization of homogeneous cultural, but would bring corresponding Cultural diversity with it. Comply with the integration of the world economy and the development of globalization. Transnational operation is not only a necessary choice to the survival and development of Lenovo Group enterprises in the process of globalization, but also a good opportunity to the expansion of enterprises strength. The Problem Cross-cultural management has to resolve is the chief task that Lenovo Group enterprises has to face in the process of globalization.The thesis is focusing on how cultural differences affect management of enterprises and organization in Lenovo Group. Besides a summary of major theories on managing across cultures, it also includes surveys results from several international companies to gain new thoughts from them.