The Study On Brand Development Of Fujian Forest Home

By the end of 2006, from the Fujian Provincial Forestry Office of Fujian forest resource-rich characteristics of the province from the successful experiences of the farmers look proposed on the basis of the development of forest health others leisure travel. Forest home is a good background for the forest resources and environment so as to the value of open landscape, relying on attractions, foresters and the main management for large, full use of forest resources and the flora and fauna native specialty products and into the forest for the culture and customs one, in order to provide cheap tourist city for food, housing, travel, entertainment and purchasing services, and other elements of the ecological tourist-friendly tourism products. Forest home is not only a new recreational and healthy tourism style but also takes on the special rural tourism brand of Fujian. In the more serious completing situation, how to figure and develop the forest home brand of Fujian is becoming an important task and is good for study and discussion earnestly. This thesis collects and consults many data, making questionnaires about forest home brand and in the way of on-the-spot investigation to analyze the development of the forest home brand of Fujian, which combines with the research methods of questionnaire and qualitative and quantitative analysis and so on. On the basis of brand theory, system theory and the tourism marketing theory, the thesis expatiate the detailed approaches and course of the construction and the development of the forest home brand, which links with the case of Qishan forest home of Fuzhou. The thesis gives the suggestion about the situation and the problem of the development of forest home brand.