Occupational Apparel Marketing Strategy Study

At present, China's rapid development of occupational apparel industry, a market-oriented posture, a group of professionals engaged in the production of professional clothing enterprises to rise rapidly, they need to understand China's current occupational clothing market characteristics and trends of career clothing for accurate positioning, Targeted professional development of clothing development program.This paper first of China's professional clothing manufacturing enterprises in which the marketing environment and career development of the apparel market; Second, the study of China's professional clothing production enterprise market segments and select target market, and its products to the market orientation, developing At this stage a number of practical marketing strategy; Finally, the occupational clothing manufacturing enterprises in China marketing strategy implementation plans. In this paper, based on marketing theory, the occupational clothing manufacturers marketing strategy formulation and implementation of the recommendations and methods of China's professional clothing manufacturing enterprises operators have a certain value.