| In drastic competitions market environment, China Sports Olympic Garden (Group) Co. (acronym-CSO) through the overall value chain which it's owned and the resources superiority to form the enterprise core competitiveness, and creatively carries on the chain management in the industry of real estate, construct strategic alliance, then develop into the urban operator. Their strategic options and operational instruments are worthy of study and emulate by other real estate enterprises.The paper takes the CSO core competitiveness's strategic construction as the logical master line, has carried on the thorough discussion to the CSO core competitiveness strategy, in particular thoroughly analyzed the concepts of CSO brand strategy, chain management strategy, strategic alliance, urban operators and so on, summarizes the system of CSO core competitiveness, and enhance the understanding of the core competitiveness theory. |
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