The Tourism Integration Research In Jiamusi Region

Jiamusi city in Heilongjiang province was located in the hinterland of the Sanjiang Plain, and it was the northeastern part of China's "Golden Triangle" Which is leading to the Pacific Ocean "the bridge" and forward to the world. Heilongjiang Provincial tourism development overall plan establishmented by World Tourism Organization in 2003, in which the Jiamusi region is an important link and at vital position. In the strategies and tasks that Jiamusi government identified in the "15" and "11th Five-Year Plan" of the national economic and social development. Whether from natural resources, the environment or from the market and location, the Jiamusi City have objective conditions to develop tourism vigorously .Although the source of many advantages, in the development of the tourism industry has not fully played out. In the rapid development of the tourist industry in our country today, more and more integration of regional tourism attention through regional tourism integration can optimize space tourism mix, and raise the level of development and utilization of tourism resources, tourism development to reduce costs and enhance overall competitiveness of the region and so on. the Jiamusi regional integration of tourism was of great significance.This article studies on the predecessor's research, to discussion content system, basic principle, influencing factor, actuation mechanism of region traveling development questions and so on. This article attempted to setup the theory system of regional tourism integration. And conducts the research take jiamusi as the example, thus achieves the theory and the practice union.This paper was five parts:PartⅠis Introduction. This article first introduced the causes of the research, and then generally summed up the research of domestic and foreign scholars on the study of the integration and regional tourism integration, and following introduced the significance of this paper, finally described the research methods and research Framework. And Laid the foundation for continuing to discuss.PartⅡis Basic concept and Theoretical foundation of regional tourism integration. Defining the concept of regional tourism integration which involves to this article involving and the theory of the research, then established the theory support for the research, caused the research establishment above the stable rationale.PartⅢis The key research of regional tourism integration. Using the economic, the travel studied, market theories and so on, analysis the principle of regional tourism integration such as Integrity, region characteristic, market direction, and also analysis the composition factor,affected factors of the regional tourism integration.PartⅣis Case Study. First introduced the natural and social profile of Jiamusi city, and analysis the situation of the tourism development and parts of its resources, then did some related evaluations. Analyzing the competition of Jiamusi tourism based on field visits and a large number of information collected, and then proposed the necessity and feasibility of integration. On this basis, this paper integrated and developed the tourism industry from seven areas, such as the tourism resources, tourism spatial structure products, tourism product categories, elements of tourism products, tourism image, tourism market, tourism management system. Then summed up the model of Jiamusi tourism integration, and proposed the related strategies of Jiamusi tourism integration.PartⅤis Conclusion.