Empirical Study On Tourism Integration Development

Enter the21st Century, with the rapid development of tourism, China’s tourismindustry will continue to develop at a high speed.Under the influence of global economic integration, the competition ofinternational and domestic tourism industry is becoming increasingly fierce, regionalcooperation has become an important way in which the tourist country and tourismreception area deal with the market competition. Tourism is comprehensive and open,also deciding the tourism development and regional area must be interacted. Tourismintegration development is conducive to improve the overall competitiveness of tourismdestination, to improve their overall image, thus becoming a tourist hot spot whichattracted government, tourism enterprises and tourism scholars’ much attention.In this paper, on the basis of previous research results, the tourism integrationdevelopment goals, basic principles, influencing factors and contents of system arediscussed, attemptting to establish the tourism integration development theory system,and select the Sichuan Guangwushan as the object of empirical study.This paper is divided into five parts:The first part is an introduction, mainly elaborated the research background and thesignificance, purpose and contents, research methods and ideas, and reviewed thedomestic and foreign research status;The second part is the integrated development of tourism theory and researchintroduced the related concept and theory;The third part is the key point of the paper, systematically elaborating the tourismintegration development goals and basic principles, having an analysis of tourismintegration development’s subjective factors and objective factors, building a contentsystem of tourism integration development;The fourth part is the empirical research, having a deep survey on the presentsituation of Guangwushan tourism development, and on base of it, also having a SWOTanalysis in order to find out the main problems of tourism development. Besides,according to the basic theory of tourism integration development, it put forward specific integration pathways of Guangwushan tourism space,, tourism resources, tourismfunction, tourism products, tourism route, tourism market, tourism marketing, tourismimage and developing environment, aiming to provide some references for furtherdevelopment.The fifth part is the conclusion, having a review and summary of the whole paper.