Study Of TD-SCDMA Strategy Of Nokia Siemens Network

This paper tries to use knowledge of management from the following areas to discuss what strategy should Nokia Siemens Network be adopted in the TD-SCDMA. Nokia's Networks and Siemens Communications Group were the two giant vendors in telecommunication field. On June 19, 2006, Nokia and Siemens issued a joint statement, and agreed merge of Nokia's network and Siemens Communications Group, and the new company's name is tentatively scheduled for Nokia Siemens Network. TD-SCDMA in China has grown rapidly, and it is now the only large-scale deployment of 3G networks in China.This paper summarizes the TD-SCDMA current status in China; analyzes the significance of TD-SCDMA to China and the Chinese government's determination to TD-SCDMA; inferred TD-SCDMA position in China. In the paper, growth curve method also has been applied to simulate TD-SCDMA users' scale in the next few years to get the conclusion that TD-SCDMA in China is a huge potential market. By summing up Nokia and Siemens in the TD-SCDMA history, analyzing Nokia Siemens competitive environment, analyzing Nokia Siemens revenue and the current situation of market share via data, Nokia Siemens Network needs new business as a growth point to maintain revenue growth and market share consolidation. By analyzing the internal and external environment of Nokia Siemens Network, inferred TD-SCDMA is the new business growth opportunities for Nokia Siemens Network. Finally conclusion is that Nokia Siemens Network should seize TD-SCDMA development opportunities in China; the company attaches high importance to the promotion of TD-SCDMA; from the total solutions establishment of product development, marketing, and after-sale service, thus expanding Nokia Siemens Network 3G market and the consolidation 2G market in China.