China Mobile 3G (TD-SCDMA) Competitive Strategy Research

With China's 3G licenses are granted from the date draws near, China Telecom 3G operators in the final preparations for attaining. 2G era, as China Mobile led the development of 3G mobile doubt will seize the opportunity to make their own networks, brands, all the business advantages of a higher level and achieve a new leap in the quality of excellence to build world-class enterprises.China's 3G decision-making is one of the greatest difficulties Who operators TD, the most powerful China Mobile by outsiders pushing for the natural choice. Although no issue 3G licenses, but Chinese TD-SCDMA mobile network operators increasingly clear. Under the new situation, 3G will bring it? The opportunities will still challenge? If the TD licenses, China Mobile How to meet the potential new rival competition in the market? TD government in the promotion of industrial development of the whole of China Mobile at the same time what effect? China Mobile how to use existing strengths with other opponents to open up 3G market together, and will continue to maintain the leading position of the domestic market? Based on the above issues, this article in the China Mobile scored the TD-SCDMA license to how competitive the market made in-depth discussions. Theses first introduced 3G industry background, as well as the development of TD-SCDMA technology basic situation. The main thesis is that innovation third chapter, with SWOT analysis methods and Porter's five competitive forces model, the Chinese TD-SCDMA mobile operators compete intelligence analysis. The fourth chapter on China Mobile maintain sustainable competitive advantage under the premise of the TD-SCDMA operators competitive strategy analysis; The paper summed up the last chapter of the Chinese TD-SCDMA mobile operators analysis, and put forward the future development of China's mobile initiatives.