Study On The Status And Development Strategy Of Chinese Mobile E-Commerce

With the development of both mobile telecom technology and e-commerce, the market of mobile e-commerce is growing with promise.Because of having the characteristic of convenient and omnipresent, the mobile application has quickly started the upsurge within the whole world, and becomes one of the mainstream patterns of e-commerce.With the aim to take some reference for the future development, this article systematically and comprehensively inspected correlative factor of mobile E-commerce domain and discussed the development prospect and how to form a winning strategy in the commerce applications.The research of the paper first analyses the characteristic and current development of domestic and international mobile telecom e-commerce, includes relative concept, technology, mode, current application and influence factor of mobile telecom e-commerce. Second, the paper analyses the industry environment, value chain and commercial mode. At the end, the paper discusses all kinds of market development prospect combines with the application sort of domestic and international mobile telecom e-commerce and their commercial mode.