Integration Perspective Of Mobile Communications Company Development Of Mobile E-commerce Value Chain

With the rapid development of mobile Internet,new applications on the Internet and new technologies have been gradually replaced the communications business,mainly in voice services,SMS and MMS and other value-added services in these areas.Due to the fast pace of business substituted,mobile e-commerce model innovation,as the operator of a mobile communication company's traditional telecom business model faced with severe challenges.Meanwhile,with the rapid development of the Internet and the rapid emergence of 4G network,Internet speed,and promote the development of online shopping market.For the 4G era,China Mobile should speed mobile Internet and in-depth integration of industrial chain resources,through the construction of an open,inclusive,positive and healthy mobile Internet ecosystem circle of cooperation,with the additional terminal business,sales channels,chip companies,content companies,developers and other cooperative efforts to enhance corporate value.Articles based on extensive literature study and discussion at home and abroad about the value chain of e-commerce and mobile content.First,a general description of the mobile e-commerce definitions,characteristics and application mode,and expounded the theory of the value chain,including traditional theory of value chain,virtual value chain theory and value chain theory.Secondly Mobile Communications Company Status and mobile commerce value chain analysis of the problem,mainly on the composition and development of mobile e-commerce value chain and value chain model mobile e-commerce operators as the core has been studied,analyzed the current situation of the value chain of mobile communications companies and problems.According to the problems,the mobile communication company's value chain integration,elaborated mobile e-commerce value chain integration and policy sense,to create an integrated value chain model and a benefit analysis,for the unresolved issues raised a number of developing safeguards.