The Strategy Analysis Of Establishing A TD-SCDMA Operation Alliance Around The World

As the commercial application of WCDMA and CDMA2000 became enlarged scale globally, TD-SCDMA, which has Chinese independent intellectual property rights, delayed its commercial process unluckily. Because scale economy,scope economy and network economy are universal in telecom market, the international promotion of TD-SCDMA seemed to be difficult facing the fact that more and more people join in the teams of WCDMA and CDMA2000. So in this background, the paper looked forward to providing an effective means of promoting the international process of TD-SCDMA from the operator's perspective.Facing the development situation of the other two standards,the market demand and technical advantages of TD-SCDMA, there could be derived a conclution that TD-SCDMA would be in a position of non-core in the foreign telecom market in a certain degree, and coexit with WCDMA and CDMA2000 abroad by economics. Based on the analysises above, the paper introduced that establishing the TD-SCDMA alliance could be an effective way to promote its international process.Studies have found that TD-SCDMA market scale present and 3G technical innovation speed decided that a contract alliance would be the best structure form in the initial stage. With the market scale becoming large, the alliance structure would adjust in the direction of strengthening internalization. On the premise of that international roaming be the main service of the alliance, core operators and newborn operators globally would be united by contracts, and cooperate in the aspects of organization manage,band share and service supply. Also, in order to develop the international roaming well, the paper did a special research on the service strategy. The main conclusions concluded the IOTs of home operator and visited operator and the characteristics of member types decided that in the TD-SCDMA alliance, people would gain the price advantage during the international roaming.