The Analysis And Improvement Scheme Of Tang Paradise' Experiential Marketing

The coming experiential marketing era requires enterprises to analyze customers' demands with a new view, and to set up competitive advantages with a new marketing method. The experiential marketing is a deep thought on marketing activities' rules, it has developed rapidly and shown strong vitality because of its rationality of marketing philosophy and its respect to human's demands. Theme parks in china have developed for about 20 years, they are becoming new pillar of china's tourism. But there are many problems during theme parks' development, such as unclear marketing direction, same form, etc. All those problems effect the development of theme parks. Introducing and implementing experiential marketing can conduct theme parks to upgrade ideas, choose tourists' demands as their marketing direction, to choose creative theme, and to develop tourism products with vivid individual characters, thus, theme parks gain sustainable competitive advantages in intense marketing competition.This text with big Tang lotus park for research object, analyzed big Tang market condition in the lotus park, and as to it's the current experience marketing item carried on to induce and study analytical existent advantages and shortages, put forward big Tang a lotus park an experience a marketing an improvement a project, this is to experience personally marketing theories in big Tang the lotus park the experience the marketing of lately try at a time, acquire more market quotas, quick extension management accomplishment to have to the big Tang lotus park stronger instruction function, to related tour industry of the market marketing also has and must draw lessons from meaning.The text two levels opened the exhibition experience type marketing to carry on a research to the theme park from the theories and main fulfillment.The domestic and international cultural heritage which passes to the relevant experience marketing and the theme park marketing carried on comb of system; Refine the development trend of the marketing strategy of a me park experience on the foundation analysis of the traditional marketing theories; The marketing strategy of the usage experience to guide big Tang the marketing strategy of the lotus park further.Pass the experience marketing strategy to express in big Tang application study in the lotus park, experience personally the marketing is creation but output new marketing method which accompanies with experience economy. It takes providing a worthy experience toward the customer as a subject and the dint diagram passes to satisfy the experience of consumer to need but attains attraction and reserves customer and obtains the purpose of profits.