Changchun Commercial Bank Competitive Power Research

City commercial banks are parochial joint-stock banks invested by theparochial government, enterprises and citizens. They have made rapidincrease both in size and strength since their birth, and have been thenotable part of our bank industry. City commercial banks have made great progress, but they still have big problems not only in operating condition, assets quality but also inmanagement and system building.Changchun Commercial Bank is chosen as an extreme representative. Adopted research method combined with theory analysis and empirical analysis has carried on deeply analysis and relatively study. This dissertation delves into the general theory, in-depth analysis of Changchun Commercial Bank competence and in the process tries to put forward policy suggestions on this issue. Structurally, this dissertation analytic clue is that: firstly, the author puts forward background and purpose of reseach issues, reviews the theory of enterprise competitiveness, elaborates the basic concept of enterprise competitiveness and features of it, analyzes the substance of competitiveness of Changchun Commercial Bank in details. Then, After analyzing the inside and outside conditions of the Changchun Commercial Bank: which include macro-condition, industry condition and their inside strength, author analyzes the actuality of competitiveness of the Changchun Commercial Bank, by using SWOT analysis . strategic methods were found to help the Changchun Commercial Banks to increase their competition strength.Carry on accurate market orientation to Changchun Commercial Bank, namely "base on small and medium-sized enterprises, face local economy, urban citizen of the service", become qualified "local bank"," citizen bank" . On the base of the comparison, the conclusion is the competence of commercial bank is the fourth in Changchun and it should make full use of its resources to improve its competence. There are four measures to get the aim, including improving the structure of organization, making perfect of the marketing organization, financial innovations and improving the management of risk. All of these measures will also benefit to other banks.Provide a pragmatic frame on how to correctly recognize Changchun Commercial Bank competitiveness by analyzing the problems of how competitiveness formed, how to evaluate, current condition and how to improve, thus give out some operational advices on how to improve Changchun Commercial Bank competitiveness.