The Management Countermeasure Of Operation Of Product Market Of Milk Industry Of Processing Enterprise Of Dairy Products In The Inner Mongol Is Studied

On the foundation that this text analyzes to the operation current situation of product market of milk industry of processing enterprise of dairy products in the Inner Mongol, have probe into the main reason fast-developing in operation of product market of the milk industry, has defined its subject problem existing, unregulated question of structure of selling market such as the milk products; And rise with the cost of material the per unit area yield level is lower with the problem of how to promote of quality safety of milk; And the question of sales volume of the products under the upward situation day by day of product cost; Open up the products sale question under the pressure that accelerate in the face of the frequency of technology innovation and products lifespan is shortened constantly, use the game theory to send the advantage first to adjust one's own tactics and take action according to the rival's response or possible behavior, in order to obtain maximum value and analyze, propose strengthening market exploring and subdividing the market of dairy products, Propose strengthening market exploring and subdividing the market of dairy products, adopt the interests community that systematic mechanism of management and milk peasant household established the cooperation in economy, Implement the management countermeasure in rationalized operation of product market of milk industry such as the necessity sent the advantage first of famous brand strategy, thus in the hope of raising company's income, set up strategic, sustainable ecological and systematized brand competition advantage, Make it have market competition advantage in the same trade, offer reference function for promoting the sustainable scientific development of operation of product market of milk industry of processing enterprise of dairy products in the Inner Mongol.