| As an important method, more and more clothing business owners have already valued the clothing advertisement. Who don't hesitate to invest large sum of money to set up their own brands. It indicates that clothing advertisement has been used widely as an important tool in brand spreading. But our clothing enterprises and companies still have a few problems and shortcomings in the field of advertisement propagation, and need to study it further and bring forward, some improvement. This prominent subject will intensely study and analyze the characteristics, current position and the developing trend of clothing advertisement. Through this analysis, some problems are point out, such us lacking of creativity, single circulation medium, advertisement tactics without scientific systematization and advertisement strategies similarity, etc. To solve the problems spreading trend of clothing advertisement dissemination market system has been put forward, which provides the theory basic for the managers and medium schemer. This essay probes the research of this problem from a brand-new angle .As far as research methods are concerned; it uses traditional analysis demonstration and deduction, comparison. |
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