Research On Current Situation And Countermeasures Of Drug Advertisement Administration In L County

Drug advertisement can convey the properties of drugs, drug use and risk information to consumers and health care professionals, to a certain extent, reduce the information asymmetry of drug advertisement market, help patients to correct the scientific choice of safe and effective drugs. But in recent years, illegal drug advertisement is increasing, illegal phenomenon is quite serious, disrupting the drug advertising market, hindering the healthy development of the advertising industry, buring the hidden danger to rational and safe drug use of the public. While the county level as the most serious illegal drug advertisements place, how to effectively supervise the drug advertisements and effectively control the illegal drug advertisements at the county level has become an current important topic at the county level government.This paper is to explore the effective supervision of drug advertising in L County as the research direction,On the basis of the literature on the domestic and foreign related research of drug advertising regulation,describes development process and current situation of drug advertising regulation in China.Based on the related theories of public management as the guidance, through on-the-spot investigation, interview responsible person of relevant department and other methods to understand the L County drug advertising regulation situation,points out that L County drug advertising supervision has the following problems: the lack of regulatory power, regulatory means backward, the punishment is not in place, the industry self-discipline organization did not play a regulatory role, the social public supervision is not big, the media on the illegal drug advertisements lack of supervision,analyzes the reason of drug regulatory problems,such as the drug advertising regulation starts late, not enough attention;the government supervision system exists separation of powers and responsibilities, poor communication, low utility; drug advertising related subject, legal consciousness is not strong, one-sided pursuit the improper economic benefits;the participants of drug advertisement,lack of integrity,lack of legal consciousness, one-sided pursuit of economic interests is improper.Finally, combined with the actual supervision, puts forward six aspects of countermeasures including straighten out the drug advertising supervision system, improve the level of government regulation, enhance drug advertising industry self-regulation, strengthen media self-discipline, improve the level of the public social supervision and improve the supervision ability of Consumers Association, to provide reference for the effective governance of illegal drug advertisements in L county.