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The Development And Study Of Running Restaurants Chain Business In Taiwan

Posted on:2009-08-12Degree:MasterType:Thesis
Country:ChinaCandidate:Y H HuangFull Text:PDF
GTID:2189360245960260Subject:Business management
Abstract/Summary:PDF Full Text Request
In recent years, Taiwan's food and beverage chain industry has achieved some accomplishment, However, there are some insufficiencies while Taiwan's food and beverage chain industry develops fast, such as lacking of brand and culture,human resource management system is not perfect,the materials circulation,distribution and delivery technique's level is low and the management pattern is out of dated ,and so on so forth, These problems hinder Taiwan's food and beverage chain industry from developing fast and continuously , Meanwhile, they restrain the promotion and enhancement of the whole industry's competitiveness to some certain extent,Based on some theories, the author tries to find some ways to enhance Taiwan's food and beverage chain industry's competitiveness, The article consists of the following parts: The first is the abstract, in this part, the author interprets the studying background,studying motive and studying value of this article; Then in the second part, the author reviews some theories from both home and abroad about food and beverage chain industry; The author in the third part analyzes three chain patterns of Taiwan's food and chain industry in detail; The author in the fourth part elaborates the problems and insufficiencies,the features and advantage of the existing Taiwan's food and beverage chain industry; The fifth part is the core part of this article, the author comes up with some methods and strategies on how to enhance Taiwan's food and beverage chain industry's competitiveness, such as brand,innovation,culture penetration,human resource materials circulation and distribution and delivery strategy; In the last part, the author make some conclusion and summarize the papers,The author sincerely hopes this article may be useful to someone who is engaging in food and beverages chain industry,...
Keywords/Search Tags:Taiwan's food and beverage chain industry, problem, strategy, competitiveness
PDF Full Text Request
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