Research Of The Value Chain Optimization On The Base Of The Theory Of Customer Value

With the globalization of market and economy, the competition model between enterprises is undergoing change. The competition is not only in products, prices, cost and quality of unilateral, but also in the value chain among enterprises. Value Chain competition pays attention to the long-term interests for the internal resources and external environment of mutual coordination in order to enhance the competitiveness of enterprises. On the other hand, the business environment is constantly changing. enterprise product from design to production to customer-centered, everything around to meet the needs of customers. Only in the realization of the value of customer premise, the value of the enterprise could be achieved. The enterprises want to survive in a fierce competition, and access to long-term development, the internationalization of Competition makes enterprises to focus on their core business, that is the key value chain. Therefore customer value-oriented to evaluate the key value chain of the enterprises, and keep advantage of enterprise is of great significance.In the article we first make a summary of the relevant theory about the value chain and customer value. Explaining the development of the two theories, and discover the question of the Value Chain Optimization. Then with the Combination the research background of the paper. From the perspective of customer value, we analysis the relationship between the value chain and the customer value, and determine the importance of customer value in the value chain optimization. On the other hand, with the value-oriented customer make the reconstruction of the value chain and the establishment index of evaluate, select the value chain model evaluation index system. Finally this paper selects the Unilever Hefei factory as the backdrop, at the same time combining the key criteria of the value chain. to evaluate the value chain, and finally to draw the conclusion. Through research and analysis, we think, to constructer of customer value-oriented value chain, and the value chain through the key link in a quantitative analysis, Not only realize that their own competitive edge, at the same time found that the efficiency of the value chain of low value-added sectors, For enterprises play a guiding role in the recycling process, thereby further access to competitive advantage.