| Because of the increasingly fierce competition of China real estate market, the enterprises need to do market research before the start of a project. Improving the theory and methods of the real estate market research has great theoretical and practical significance in promoting the healthy development of the real estate Industry, as well as enhancing the competitiveness of the enterprises. At the same time, with the accelerating process of global economic integration and China's sustained economic growth, China's urbanization process has entered a crucial period. Large and medium-sized cities try to accommodate the growing demand through the development of satellite towns. The growth of fixed assets investment was referred to an extremely important position. Though access to the theories of the real estate market research at home and abroad, I found that because of the domestic market did not pay enough attention to the market research in the early planning stages, the housing vacancy rate and the price rise sharply. In addition, the study of satellite town's real estate market was a blank spot.As one of the Yangtze Delta central cities, Nanjing's influence is gradually expanding. In order to further enhance the international status of Nanjing and enhance it's radiation on the surrounding cities, Nanjing is focusing on building new Metropolis. Hexi area is one of the new Cities under planning and construction."The 10th national games of The People's Republic of China"as well as the needs of urban development push it into a new urban development tuyere wave. The Nanjing Municipal government aims to construct the Hexi New city into a modernized new city with modern civilization and the riverside characteristic. At the same time, Chinese real estate industry receives the most attention these two years. The national macro-control policies introduced frequently. Land, credit and other aspects of the real estate industry chain are all tighten together. Local governments, developers, banks and consumers give their different responses in the fierce "chess game". Supply and demand in the real estate market are still booming. The industry's and the academics'struggle of current real estate market froth is increasing. In such a context, it is necessary to research the real estate market of Hexi New City and make a comprehensive analysis. By analyzing the structure of supply and demand, demand characteristics, judge the health of the market. On the basis of deep research to the Hexi real estate market, explore government, property development enterprise and home-buyer's dealing with strategy.Integrate the research results home and aboard, this paper discusses the theories and the methods of the real estate market study in the early planning stages. On this basis, I do a specific research and analysis of the Hexi New city from four areas: macro economic and policy background, urban planning, land market, housing market. Though this study, I get four conclusions. First, the economy has overheated and the macro-control failure. Second, the land supply of Hexi New city is adequate, but the price is soaring. Third, the effective supply of the residential housing in Hexi New city is not enough, and the price rise sharply. Fourth, the metro planning of Hexi New city doesn't play a due role, but boost the price. To address these issues, this paper presents some views. The Central Government should address the current problem of the real estate market and restrain the price to a reasonable level though constraining the local government and changing the supply and demand of the market. The real estate enterprises, the media and the financial institutions should focus on long-term interests and to shoulder social responsibility. Buyers need to clearly understand the markets and investment rational. |
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