Research On Chinese Female Clothing Market Marketing Environment And Appraisal

As Chinese internationalization process of accelerating, all walks of life in China are facing unprecedented pressure. Domestic consumer goods as an important component of the garment industry facing strong international and domestic competition in the market pressure, the massive influx of international brands, domestic brands have increased competition in the development of Chinese garment industry has posed a challenge. Women in particular Chinese market competition is particularly fierce. How to meet the dual challenge before us is the real problem.The female clothing enterprise not only need distinguish each kind of complex environment which own faces, but also wants objective appraisal each kind of environment the change tendency as well as it the opportunity which and the threat brings to the enterprise, thus only then can promote enterprise's market hard currency ability, enables its fruitfully the development and the maintenance and its goal customer transaction and the relational external participant and the influence. Therefore, the female clothing market marketing environment already became one of Chinese female clothing market various enterprise strategy constitution important dimensions, and appraises regarding Chinese female clothing market marketing environment's analysis to Chinese Female clothing Enterprise promotes its competitive power and important.This article in consults and studies domestic and foreign had in research work's foundation, summarized the market marketing environment related concept and the basic theory, the synthesis utilization linear regression method, the exponential method as well as the analytic hierarchy process, unified Chinese female clothing market the state of play to carry on the thorough analysis, this article main research content has been as follows: Firstly, proposed explicitly the research goal and the significance, have carried on a more systematic summary to the domestic and foreign research present situation, For the purpose of being clear about Chinese female clothing market marketing environment question the research present situation, provides the general for this article theory instruction, and has established the paper research utilization essential method. Secondly, has combed the market marketing environment related concept and the theory, summarized its basic connotation and the characteristic, and has carried on the induction to the market marketing environment's category, has studied two more typical market absorption capacity forecast technique and one market marketing environment predominant factor assessment method, Has laid the substantial rationale and the method support for the following quantitative investigation. Thirdly, launches the multi analysis in view of Chinese female clothing market's basic situation. Separately from Chinese female clothing market's overall present situation, the competition level, the market constitution as well as aspects and so on domestic and foreign female clothing market competition tendency launches the analysis, and summarized Chinese female clothing market existence subject matter. Fourthly, the synthesis utilized a Yuan index return method and the exponential method, the correlation data which the union collected the export market to the domestic female clothing market and the female clothing to carry on the analysis and the predict that And in carries on to the different method forecasting result's difference analyzes and considered that each kind of influencing factor in the foundation, chooses the reasonable weight value, obtains the more reasonable forecast data result. Fifthly, it has carried on the quantitative analysis using the analytic hierarchy process to Chinese female clothing market marketing environment's predominant factors, and makes the objective evaluation appraisal. It mainly selected regarding female clothing enterprise significance most important core factors and so on consumer's behavior and psychological demand has conducted the quantitative investigation. Finally, unified above qualitative and the quantitative analysis and the appraisal proposed in view of Chinese female clothing market marketing environment the corresponding countermeasure and the suggestion, provided the effective mentality and the method for Chinese Female clothing Enterprise marketing strategy's innovation and the development.