The Competitiveness Of Small And Medium-Sized Real Estate Enterprises Evaluation Studies

In recent years, on the real estate industry as the country's macroeconomic policies have been introduced, the real estate industry in an increasingly competitive world. This makes the real estate industry in the competition because of land resources, financial resources, lack of human resources, already at a competitive disadvantage of small and medium-sized real estate enterprises is more difficult. Second, the real estate business as a main supply market, the competitiveness of the evaluation has now become the most relevant issues of concern to all parties. How to assess the competitiveness of small and medium-sized real estate enterprises, so as to enhance the competitiveness of small and medium-sized real estate enterprises are given the scientific nature of the proposal is of practical significance.This article discusses the reality of the development of small and medium-sized real estate enterprises the status quo, the existing problems, a lot of external factors on the impact of small and medium-sized real estate enterprises factors. AHP was constructed in accordance with law competitiveness of small and medium-sized real estate enterprises evaluation system, and construction of the evaluation system was empirical research. Finally on this basis to improve the competitiveness of small and medium-sized real estate enterprises of the measures and recommendations.The specific structure of the article are as follows: IThis article discusses the reality of the development of small and medium-sized real estate enterprises the status quo, the existing problems, a lot of external factors on the impact of small and medium-sized real estate enterprises factors. According to the Construction Law AHP small and medium-sized real estate enterprises competitiveness evaluation system, and construction of the evaluation system was empirical research. Finally on this basis to improve the competitiveness of small and medium-sized real estate enterprises of the measures and recommendations.In this paper, preliminary planning will be divided into five sections, the specific structure of the article are as follows:Chapter I, Introduction. This study on the background, the significance of purpose, research ideas, methods and possible innovation.Chapter II, The competitiveness of small and medium-sized real estate enterprises of the relevant theoretical basis. Introduces the concept of small and medium-sized real estate enterprises to define and evaluate the competitiveness of enterprises in a number of theoretical and evaluation methods.Chapter III, Small and Medium-Sized Real Estate Enterprises impact of factors of competitiveness. A focus on small and medium-sized real estate analysis of the competitiveness of enterprises, from the general competitiveness of enterprises starting with the impact of factors, the real estate business with the impact of competitive factors, summed up the competitiveness of small and medium-sized real estate enterprises of the impact of factors.Chapter IV, Based on the level of analysis of the competitiveness of small and medium-sized real estate enterprises of the evaluation. The competitiveness of enterprises with the general principles and methods of evaluation, in view of the characteristics of small and medium-sized real estate enterprises, the choice of evaluation index, the establishment of small and medium-sized real estate enterprises evaluation index system and competitiveness of the formula, and on this basis for the empirical research and analysis.Chapter V, Enhance the competitiveness of small and medium-sized real estate enterprises of countermeasures and suggestions. In theory and empirical research presented on the basis of how to improve the competitiveness of small and medium-sized real estate put forward countermeasures and prospects.The competitiveness of small and medium-sized real estate enterprises still lack maturity on the theoretical foundation of the quantitative evaluation, since the data for the lack of empirical research literature less, the competitiveness of small and medium-sized real estate enterprises evaluation of the research also needs to be further explored .This study will attempt to make the following two innovations:(1) Application AHP, combining the characteristics of small and medium-sized real estate enterprises and real estate impact on the competitiveness of the elements of choice and determine the competitiveness of small and medium-sized real estate enterprises evaluation index system.(2) The application of innovation. Build the competitiveness of small and medium-sized real estate enterprises evaluation index system for empirical research, how to improve the competitiveness of small and medium-sized real estate enterprises to theoretical guidance.