Research In Market Promotion Of New Solar Water Heating System

In recent years, the research, the development and the industrial production process of solar heat utilization technology already received the universal attention by all the countries in the world. Solar integrate with architecture is a popular problem of current solar industry, the market of the solar water heater project have begun to expose the flourish. According to the domestic investigation data about solar industry, the cognition degree of the consumer is advanced step by step to solar product. The repuirment to the solar water heating system project also rapidly increase along with it .Now, the marketing channel of the solar water heating system project has become another main channel of the solar selling. Facing the so giant market, some small-scale manufacturers entered the project market. But these manufacturers are unable to form the scale production, and they can not form perfect system——design, production, selling and serving after selling. Especially, they have many flaws in the product design and installment aspects, that brings about hidden trouble for the application in later period. The Shandong Xiaoya group Co., Ltd., has 30 years brand superiority, is "Chinese famous trademark ". On the one hand, scientific research basis condition is fairly better in solar heat utilization aspect than other manufacturers in the same trade. On the other hand, the marketing network is relatively stable. The corporaion has founded dealers network and after-service teams in the whole nation through the efforts of decades, laying a good foundation for solar water heater project. The paper research and forecast thoroughly the prospect of the market of solar water heating system project. The corporation develop a new solar water heating system, according to the research about the market. Having increased functions such as health magnetization, electricity heating, automatic watering and thermostatical circulation, and so on. It realized the whole intellectuality, and autorun under the unattended situation. This paper confirms the choice and implementation of the marketing strategy of the corporation. Through analyzing respects such as the research and development, the state of operation, personnal diathesis, corporation culture, selling network, brand management, product combination, etc.. Combining SWOT analysis, strengths, weakness, opportunities and threats of the corporation are pointed out. Differentiation strategy of keeping technology ahead and the focus competitive strategy are designed for the corporation.Finally, the paper adopts real project and method of computation to analyze benefit and investment performance to the solar water heating system. Which highlights the superior performance of the new solar water heating system, the energy-conservation , environmental protection, economy , and so on .