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Research On Problems Of The Third Party Payment Under C2C E-Commerce Of Our Country

Posted on:2009-02-14Degree:MasterType:Thesis
Country:ChinaCandidate:M R ChenFull Text:PDF
GTID:2189360245489247Subject:Business management
Abstract/Summary:PDF Full Text Request
The third party payment processing system has effectively prevented the occurrence of Internet fraud, reduced the on-line transaction risk, and made the on-line transaction environment and the transaction success ratio had the very big improvement. Recently, under C2C pattern in China, third party processing payment system is now free of charge, and it can be expected to start charging in the future. So, it is significant to research different types of trades' strategy of choosing the third party processing payment system under C2C models, by which the theoretical basis for the third payment enterprises to establish the service rate can be provided.The thesis starts with expounding present academic and practical research on online trust and online trust mechanism, and then analyzes characters and problems of the third party payment processing system of our country. Next the paper researches the different type of trades' strategy using the third party payment processing system through the establishment dynamic game model under the rational condition. It also provides further evidence on the third party payment processing system having an effect role in preventing online fraud. At the same time, the choice of different types of traders on the third party payment processing system in different conditions can be obtained. Furthermore, the paper analyzes how different types of trades' strategy evolve dynamically under limited rational condition by using the evolutionary game theory and correlated knowledge. Through the analysis, it can be known that under different market conditions, in different communities formed by different types of traders, the members who use the third party payment processing system final steady state through imitation and study. At last, the computer simulation modeling using MATLAB software will be carried on to further confirm the conclusion obtained from analysis.
Keywords/Search Tags:C2C, third party payment, game theory, limited rational, evolutionary game theory
PDF Full Text Request
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