Marketing Strategy Research For ERP Products Of Kingdee Software Company

First of all, the thesis introduces the concept, theories, developments and applications of ERP products, the well-known companies inside or outside country, correlative ERP products and using industry. Then expounds the general situation of Kingdee Software Company simplify.Via analyzing of domestic ERP market, we could find out the strength and weakness of Kingdee Software Company. At the same time, the contrast of two famous company of china indicates the marketing problems of Kingdee's ERP product.After that, according the main idea of marketing theory of 1+4P, We set a strategy that including Product,Price,Place,Promotion. Then, bring out a series guarantee measures base on the marketing project. At last, point out the difficulties when implementing the strategy. Hoping that, the paper could give some direction for stable and long-range development of Kingdee Software Company.