The Research On Marketing Strategies Of Hunan Hansen Pharmaceutical Corporation

Hunan Hansen Pharmaceutical corporation is one of the key pharmaceutical enterprises, the company produced mainly in the preparation of Chinese native -western medicine, chemistry, supplemented by Synthetic Medicine, its leading products Hansen Simo soup sell best in province internal and external marketing. However, with the pharmaceutical market price competition is intense, the main raw materials, rising costs of salaries, Hunan Hansen Pharmaceutical LTD. economic efficiency continued to drop. Faced with increasingly fierce competition in the market environment, developing effective marketing strategy is put in front of Hunan Hansen Pharmaceutical LTD. a very important issue.On the basis of reading massive domestic and foreign literature about drug marketing strategy, I analyzed marketing environment of the Hunan Hansen Pharmaceutical LTD. and has further analyzed company's superiority and the inferiority, the threat and the opportunity by using the SWOT analytic method, Through market segmentation and target market, a clear market orientation has been chosen, a new marketing strategy has been developed for Hansen Pharmaceutical LTD. From the optimization of product mix, brand management, price, place, promotions, and so on. the new security measures has been formulated for a marketing strategy of. the implementation , From perfecting customer relationship management systems, human resources and enhancing enterprise culture.In this paper, it is a stronger guiding significance for Hunan Hansen Pharmaceutical LTD. better adapting to market changes in the environment and improving the market competitiveness of products, operating out of its present predicament; It has a certain value to guide pharmaceutical companies, particularly traditional Chinese medicine, chemistry preparation Pharmaceutical enterprise's marketing practice.