Research On Regional Logistics Development Strategy For Jiangxi Changyun Co., Ltd. In Nanchang Area

The modern logistics industry is called the third source of profit, and it has been becoming a new and booming industry in most countries of the world. Logistics enterprise is the main body of the logistics market, since Jiangxi Changyun Co., Ltd .(next to call Jiangxi Changyun) is one of the 3PL enterprises which has the nature or characteristics of modern logistics in Nanchang, the company should embark from own reality, in conjunction with local logistics market conditions, work out the strategic research and the deployment promptly. Therefore, the study and discussion on Jiangxi Changyun's strategic development of the logistics industry in Nanchang area has a certain reference value and practical significance.This paper analyses the Nanchang logistics industry development environment, as well as the market supply and demand situation, analyses and describes Jiangxi Changyun's competitors' situation, then the author consider that it is possible and necessary for Jiangxi Changyun to develop logistics industry in Nanchang area. Also, this paper introduces the logistics history and current situation in Jiangxi Changyun, makes a SWOT analysis, proposes overall mentalities of modern logistics's development of Jiangxi Changyun, including strategic positioning, strategic goals, strategic type, and propose Nanchang area as the dominant region for the development of the logistics industry for Jiangxi Changyun, which viewpoint has practical application significance. Based on the analysis, the author chooses the following strategies as the company's regional logistics development strategies : strategic alliance and cooperation, services, management technology, brand, green logistics strategy, put forward specific ideas of each strategy, for example, proposes to set up a logistics group in strategic alliance and cooperation, the main vice-brand strategy in the brand strategy and so on. Furthermore, proposes the implementation plan about how to develop the logistics industry in Nanchang for the company, including the overall reform programme, the steps of the programme and the relatedproposal.