The Marketing Strategy Research Of The Wide Band Commerce Service In Chinanetcom Company, WUHAI Subsidiary

I attempt to utilize the marketing management science knowledge, elaborates the wide band commerce service the marketing strategy.I has analyzed the small and medium-sized enterprise informationization present situation first, also introduced simply wide band commerce each kind of product,analyzed from the macroscopic environment to pass the company to develop the small and medium-sized enterprise informationization the superiority, From the microscopic environment competition analysis, the company analyze, the customer analysis, with the SWOT analysis method, the Boston analysis method analyzes the WUHAI subsidiary to pass the company the superior inferiority, segmentate user community, definite wide band commerce service goal customer passes in the customer for the WUHAI subsidiary the high end commerce customer, the high end commerce customer according to the profession division is seven kinds, promotes the product and the fixed price in view of these seven kind of customers. Finally, I has made the further elaboration from company's marketing execution and the control aspect.