Strategic Study On Jinan XK Enterprise

The xk enterprise has been established since 1997. passed through the near 10 year development, the decoration industry also passed the initial development period, the growth day after day mature and knows along with the consumer enhances the market to expand unceasingly. Simultaneously between each decoration company for competitive advantage launches day by day to be also intense. In the current situation carries on the system analysis to the market environment, according to the above and formulate has the pointed company to complete the strategy, in order to grasp the market enables own a better development, becomes the xk enterprise the urgent matterThe thesis takes jinan xk enterprises as the research object, It researches deeply the management strategy of jinan xk enterprises by means of the combination of the theory and practice by applying to the theory and method of the strategy management. Firstly ,look back some methods of the strategic analysis. And it indicates the exterior magnificent environments of xk enterprise through PEST analysis and analyze the competition state of the decoration industry .The decoration industry is the industry that low bulwark, great substitute threaten, the supplier in the dry tree, the customer in the wet tree, dog-eat-dog scattered .Then apply SWOT method , analyze the interior conditions,the exterior environments ,the advantages and disadvantages ,the opportunities and the threatens of the xk enterprises.Besides ,analyze the competition framework through the "five power" model. Based on this ,make some research on the strategic implement of the jinan xk enterprises.By taking the strategies of market specialization, servicing in the brand, being difference among the products, cooperating they could raise their competencies. At the same time ,put forward the long-term ,metaphase and the short-term stratagem programming of the xk enterprises.The research Further develops for xk enterprises provides has the significance Mentality and the method and expected can to other decoration company in the development strategy, formulation aspect, play certain reference role.