Research On The Enterprise Culture Innovation Of GAG Corporation

It is believed that the main competence of an enterprise is its culture. Many successful corporations try their best to breed advanced culture so as to always stand at the foreland of the market. GAG Corporation is a young enterprise, but has a long development history. Under the circumstances of great environmental changes both inside and outside the enterprise, it is advisable for GAG Corporation to innovate the existing enterprise culture on the basis of inheriting the excellent traditions, a micro-recreation and reconstruction of it. Based on the practicality of the GAG Corporation, this paper is guided by the theory of enterprise culture and lays emphasis upon seeking truth from fact. Through theoretic analysis, comparative study and questionnaire, an objective and reasonable diagnosis is conducted about the current culture condition of the company. The cream of the enterprise culture is affirmed with its imperfectness and improvement pointed out. Through analyzing the concepts, connotation and choice of target model of enterprise culture, there has been set forth a planning design of the whole conception of enterprise culture innovation and a basic pattern and enforcement principles for reconstructing the enterprise culture system. Build up a vigorous enterprise culture of epochal character and increase the core competitiveness of the enterprise. Hence, stimulating the company to stride forward in the coming market competition and realizing the sustainable development.